The employees died of asphyxiation after demonstrators threw firebombs into offices housing Dinakaran, Sun TV, and other media outlets, according to The Associated Press. The protesters were angry with an opinion poll published by Dinakaran that indicated public support for M.K. Stalin's bid for election as chief minister of Tamil Nadu, a post then held by Stalin's father, M. Karunanidhi. Stalin's chief political rival was his elder brother, M.K. Azhagiri.
Twelve people were arrested in connection with the attack, according to news reports.